Very recently, having an email address, a website was something essential for any Museum that wanted to be known. Now this is not enough. The world has changed, how to interact, to inform people has changed and that is the reason why museums, or better said, some museums have begun to take tentative steps in the use and integration of social networks to their day to day activities.

We at the Gernika Peace Museum ( had a clear vision that we had to go forward. Contrary to what happens in other cases in which the budget affects many decissions, it was feasible for us to start using social networking to let us know. We dared to create , a few months ago, profiles on Facebook, Twitter, TouTube, Flickr and to create this blog, and even more difficult, to do it in the several languages we work with.I t’s been a nice experience, since we are offering new opportunities for contact with the public, to make them share in so many activities that the museum is organizing and before did not fit into the traditional website.

 I know many colleagues who have not yet dared to take this step, they think the museum will lose something to keep these new channels of communication, closeness to the public. I think they are wrong and that they will end up coming into this world because otherwise the world will forget.

Recently released an interesting article in the New York Times which speaks of this use of social networks, new uses of mobile phones in museums

In short, MUSAC (Museo de Arte Contemporáneo de Castilla y León) also will organize a meeting on Social Networks in museums and Art Centers (1st April)   for which all seats are already sold out.

The Gernika Peace Museum will continue experimenting with these new communication tools, as not only other major museums, but other small museums have been doing with great success.


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